{"product_id":"ac-manual-fix-it-in-prep","title":"AC Manual\/ Fix it in prep","description":"\u003cmain id=\"MainContent\" class=\"content-for-layout focus-none\" role=\"main\" tabindex=\"-1\"\u003e\n\u003csection id=\"shopify-section-template--17485805879537__main\" class=\"shopify-section main-product\"\u003e\n\u003csection class=\"product js-product section\" id=\"MainProduct-template--17485805879537__main\"\u003e\n\u003cdiv class=\"container-fluid container--no-padding\"\u003e\n\u003cdiv class=\"grid product__grid  product__grid--has-media\"\u003e\n\u003cdiv class=\"grid__item product__grid__item product__grid__item--content\"\u003e\n\u003cdiv class=\"product__content text-center product__content--has-mobile-tags\"\u003e\n\u003cdiv class=\"product__description rte\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/section\u003e\n\u003c\/main\u003e\n\u003cdiv id=\"shopify-element-wrapper\"\u003e\n\u003cdiv class=\"activator-nudge activator-nudge--right\"\u003e\n\u003cp\u003eThe revised 11\u003csup\u003eth\u003c\/sup\u003e edition of this essential technical reference is now exclusively available from the American Society of Cinematographers.\u003c\/p\u003e\n\u003cp\u003eContaining entirely new chapters and substantial rewrites of entries from the previous edition, this hardback book designed for on-set use is a must-have for cinematographers and other motion-imaging professionals.\u003c\/p\u003e\n\u003cp\u003eEdited by M. David Mullen, ASC and ASC associate member Rob Hummel, contributors to this edition include Society members Bill Bennett, Christopher Chomyn, Richard Crudo, Richard Edlund, John C. Hora, Levie Isaacks, Dennis Muren, James Neihouse, Sam Nicholson, Steven Poster, Christopher Probst, Pete Romano, Roberto Schaefer and David Stump.\u003c\/p\u003e\n\u003cp\u003eTopics covered in this new edition of our “Filmmaker’s Bible” include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEvaluating digital cameras\u003c\/li\u003e\n\u003cli\u003eTake ownership of your sensor\u003c\/li\u003e\n\u003cli\u003eMeasuring light\u003c\/li\u003e\n\u003cli\u003eThe color science behind modern lighting instruments\u003c\/li\u003e\n\u003cli\u003eVirtual production\/emissive screens\u003c\/li\u003e\n\u003cli\u003eDigital versions of day-for-night and infrared cinematography\u003c\/li\u003e\n\u003cli\u003eImax\/large-format cinematography\u003c\/li\u003e\n\u003cli\u003eSpecialty lenses\u003c\/li\u003e\n\u003cli\u003eVariable frame rates\u003c\/li\u003e\n\u003cli\u003eASC Color-Decision List (ASC CDL)\u003c\/li\u003e\n\u003cli\u003eAcademy Color Encoding System (ACES)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1 class=\"a-spacing-none a-text-normal\"\u003e\u003cspan id=\"productTitle\" class=\"a-size-large celwidget\"\u003eFix It In Prep: A Cinematographer's Nine-Step Script Breakdown\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e\u003cspan class=\"a-size-large celwidget\"\u003eLIMITED SIGNED COPIES BY Shane Hurlbut, ASC\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe most expensive thing on a film set is confusion. It wastes time, burns money, and kills creativity. The only way to win the battle against it is to show up with a bulletproof plan.\u003cbr\u003e\u003cbr\u003eAfter 35 years in the trenches on films like \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eTerminator Salvation\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNeed for Speed\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eWe Are Marshall\u003c\/span\u003e\u003cspan\u003e, trailblazing cinematographer Shane Hurlbut, ASC, perfected a system to conquer the chaos of pre-production. For the first time, he shares his proprietary \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eNine-Read Process\u003c\/span\u003e\u003cspan\u003e—a battle-tested, step-by-step methodology for deconstructing any script, finding its visual soul, and building a powerful blueprint that empowers your entire team.\u003cbr\u003e\u003cbr\u003eThis is a field guide packed with real-world case studies and practical, actionable assignments with every single page brought to life by the brilliant and often humorous illustrations of Adolfo Martinez Perez, transforming complex theories into engaging visuals. It’s a playbook for any filmmaker—Director, Producer, Writer, or DP—who wants to create a shared visual language and lead with confidence.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cu\u003eInside, you'll learn how to:\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMaster the First Read to find your emotional \"true north.\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eFind the \"Poster Shot\" that will serve as the anchor for any scene.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBuild a Character-Driven visual language with camera and light.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eArchitect unforgettable, high-impact set pieces.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCreate the Ultimate Battle Plan for a confident, efficient shoot.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEmbrace the \"33.3 Rule\" to build a respected and sustainable career.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eFix It In Prep\u003c\/span\u003e\u003cspan\u003e will fundamentally change how you approach a screenplay and, as a result, film production. It's the system that transforms you from a technician reacting to problems into a creative leader who solves them before they happen.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eStop hoping for magic on set. Start building it in prep.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"PBarNextFrameWrapper\" style=\"height: calc(68px + env(safe-area-inset-bottom, 0)); position: fixed; box-sizing: border-box; overflow: hidden; margin: 0px; background-color: transparent !important;\" popover=\"manual\"\u003e\u003ciframe id=\"PBarNextFrame\" src=\"https:\/\/cdn.shopify.com\/shopifycloud\/preview-bar\/index.html\" style=\"width: 100%; height: 100dvh; border: medium; position: absolute; bottom: 0px; left: 0px;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"ASC\/AC Store","offers":[{"title":"Default Title","offer_id":48658145313009,"sku":null,"price":99.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0321\/4091\/8921\/files\/FixIt_Manual.png?v=1787944985","url":"https:\/\/store.ascmag.com\/products\/ac-manual-fix-it-in-prep","provider":"ASC\/AC Store","version":"1.0","type":"link"}