With the M10-P “ASC 100
Edition,” Leica has created a fitting tribute to the world of cinema on the
occasion of the 100th anniversary of the founding of the American Society of
The Leica M10-P “ASC 100
Edition” enables cinematographers to get a first impression of a planned scene
by reproducing two different cine looks and displaying these frames as still
pictures. For the first time, the cinematographer will have a useful
preview of their intended image, allowing them to choose a more classical or
more contemporary cine look.
The “ASC 100 Edition” set comprises a Leica M10-P
camera and a Leica Summicron-M 35 f/2 ASPH lens and — with its two specially
tailored cine look modes — is an exquisite tool for aiding cinematographers and
filmmakers in their search for the truly exceptional visual experience.
The two unique looks were developed by Leica imaging
quality specialists in collaboration with some of the world’s most influential
cinematographers and members of the ASC. While the ASC Cine Classic mode
is inspired by the analog 35mm motion-picture film look, the ASC Cine
Contemporary mode supports the current digital look of contemporary movies.
To make the M10-P “ASC 100 Edition” a tool for
professional cinematographers, it will enable users to select from different
frame lines used in cinematography. Once activated, the corresponding
frame lines are displayed as a bright-line frame.
The ”ASC 100 Edition” set also includes a Visoflex
electronic accessory and a Leica M-PL-Mount. Together with the Cine Looks, and
the selectable frame lines, this enables the use of the combination as a
digital director’s viewfinder. The Leica M-PL Mount enables the use of almost
all PL mount cine lenses available on the market. The Leica M10-P “ASC 100
Edition” thus provides cinematographers and filmmakers with the ability to view
and test scenes with any desired lens before shooting begins. Location scouting
can also be made much easier with the aid of the Leica FOTOS App, as the
combination of the camera and the App offers the ability to share and discuss
results immediately with all parties involved in the filming
modern interpretation of Oskar Barnack’s vision is expressed not only in the
unique range of functions offered by Leica M10-P “ASC 100 Edition”, but also in
the camera’s design. Radically reduced to just the essentials, the
engravings on its black chrome surfaces are also completely in black. The
technical-functional look is carried forward in the leathering, which is
similar to that also found on the Leica SL. The final touch to the look of the
Leica M10-P “ASC 100 Edition” is the classic ASC logo on the top plate that
seems to disappear in certain lighting conditions.